In late 2016 the Gold Coast Titans unveiled a purpose built training and administration base at Parkwood, named the TFH Hire High Performance Centre. It replaced an arrangement where the club trained and administered itself across facilities that were never designed for either job.
What the facility actually contains
The centre was built as a full high performance environment rather than a gym with an office attached:
- A fully equipped gymnasium and indoor training courts
- Aqua therapy and separate hydrotherapy baths
- An altitude chamber
- A 25 metre, three lane lap pool
- Change room facilities built to professional standard
- A modern office environment for Titans and Parkwood staff
- A large indoor sports centre
Why the naming rights mattered to a hire business
Naming a building is an unusual step for a company that hires out fencing and site equipment. The logic was less about advertising than about association.
A high performance centre is infrastructure. So is everything TFH supplies. The parallel is genuine: a training facility exists so that the work done inside it is repeatable and measurable, which is exactly the argument for properly specified perimeter and site equipment rather than whatever was available.
There was also a straightforward regional reason. TFH has operated out of South East Queensland since it started, and the Titans are the region's NRL club. Backing the club's permanent home was a longer commitment than a jersey sponsorship, and a more useful one.
The community side
The part that gets overlooked is that the facility was never Titans only. The lap pool supports learn to swim classes, and the indoor sports centre and hydrotherapy facilities serve users well beyond the professional squad. Members, sponsors and corporate partners gained access to a facility that would not otherwise exist on the Gold Coast.
That is the pattern across most of what TFH backs: support that leaves something behind rather than support that ends when the season does. The same thinking runs through the clubs and events listed on our community sponsorships page, from grassroots rugby through to regional festivals.
Supporting sport at every level
Elite facilities are the visible end of it. The everyday end is equipment: perimeter fencing for a carnival, crowd control barriers to manage a finish line, portable toilets for a ground with one permanent block and two thousand visitors.
For most clubs that infrastructure is the budget problem, not the talent. If you are organising a fixture, a carnival or a season of events, request a quote or get in touch and we can work out what the ground actually needs.
Read more about safety at sports events and how TFH works with local communities.